Forever 21 Introduces First Local Ambassadors for Global Campaign

Yanna Cowper

Everybody knows Forever 21. Everybody wants to wear even the cheapest and thinnest piece the brand has to offer. Known for selling clothing that caters to the needs of everyone no matter their size and shape, Forever 21 has also made it a point to start campaigns that are relevant and tackles issues that envelop the society at present.

This year, the world-famous fashion retailer started another global campaign named #WeAreForever21 aimed at promoting its collections and the unique style it has always been known for.

Forever 21

As it brings the campaign to Manila, Forever 21 recently announced the first-ever local ambassadors who will help them reach their goal of sending an important message.

From athletes to television personalities, get to know here the local ambassadors selected by Forever 21.

Forever 21 Reveals Local Ambassadors for New Campaign

The #WeAreForever21 global campaign is heading to Manila, and the fast fashion retailer has joined forces with the country’s top talents to help make the project known to a wider audience.

Forever 21 First Local Ambassadors

Sticking to their goal of highlighting the Filipino youth’s passion for what they do, bravery, and perseverance, the brand chose personalities that have made a name for themselves in the field they chose to be part of. Local ambassadors include tennis player Maila Tanpoco. Tanpoco is also a model and actress who has appeared on TV shows.

Also on the list is Kamille Filoteo, a former Pinoy Big Brother housemate who is now a mainstay on ABS-CBN noontime show It’s Showtime. A young mom at 16, Filoteo is inspiration for continuing to fight against the odds brought about by motherhood.

Another teen tapped by Forever 21 is young actor Joaquin Manansala, model-photographer Patricia Henson, fashion model Yanna Cowper, and vlogger Helen Payawal.


The apparel industry front-runner also recruited UAAP student athletes Carly Hernandez of FEU, Jhoanna Maraguinot from Ateneo, and Anton Asistio from Ateneo.

With this roster of exceptional talent, the brand is hoping to make the #WeAreForever21 campaign will be successful and will be able to relay the message they believe the youth has to hear.

Forever 21 Introduces First Local Ambassadors for Global Campaign by